Media Advertising is an integral component of any successful marketing strategy. It allows a cohesive and joined up approach and targets a far wider audience locally, regionally and nationally. At the Ark Marketing & Media, we pride ourselves on offering a transparent end to end service, from market research and analytics, through to mapping, creative support and post campaign analysis, and always go the extra mile to deliver a return on investment for our partners.
Radio targets audiences efficiently because different stations attract different listeners - this allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that brands can focus their activity very effectively onto key market areas.
Most radio listeners are engaged in another activity whilst listening, and this means that advertisers can reach listeners at key "touchpoints" – for example, on the school run, at the gym, surfing the internet, before going out on Friday nights, and so on. And now that radio can be heard on mobiles, on the internet etc, these touchpoints are becoming even more widespread. Research shows that advertising which is relevant to a listener’s other activity is over 60% more likely to be recalled.
Radio has always been a strong "call-to-action" medium, and this is even more true in a world where consumers access brands via the internet. Recent research revealed that at any given time a fifth of internet surfers are listening to radio – so they are a click away from interacting with your product/brand!
In partnership with the top radio stations nationwide, the Ark Marketing & Media can help you create an exciting, clear message that allows you to reach your core market at key times.