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The ACU the UK’s principal governing body for motorcycle sportsrecently returned their member’s magazine “Sportmoto” to the Ark after an absence of 4 years. The title, re-launched and re-branded in a “compact” format, gave the ACU immediate postal cost benefits, which on a circulation of in excess of 25000 copies was a major initiative. In addition the new format allowed for increased pagination and as such the opportunities to secure valuable advertising revenue streams
with out detracting from the editorial base have been created.
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