A great project to develop a sub brand and associated material to sit under the Welcome to Yorkshire banner.
Raise the awareness of the beautiful gardens of Yorkshire to a new audience through a mixed media approach to include dedicated website, PR events including the Chelsea flower show and more traditional media.
To design a sub-brand to be used across a wide range of marketing materials that would encourage people to visit the various gardens across the Yorkshire region.
What we did
2 weeks research and visualising the sub-brand
3 weeks designing the marketing collateral
1 week printing and distributing