Having worked with this leading independent estate agent for many years, we like to think we understand their aims and objectives well – yet a rebrand for a 60 year old business needs careful consideration and execution – we didn’t want to throw the baby out with the bath water on what was already a very well established and recognised identity. What we did want to do however was to demonstrate how our client has moved with the times yet retained the old fashioned values of service and professionalism often lacking in the industry today.