Digital Marketing

Content Marketing

If your business doesn't have a blog, you're missing out on a lot of potential customers. According to a study, 57% of companies that regularly post content on their website have directly acquired a customer from their blog. By providing a solid content offering, Ark Design can help you establish your authority on your subject and add a personal touch that customers appreciate.

Moreover, adding fresh content to your website can help you rank for important keywords and long-tail search queries that can convert into customers. On average, sites with a blog have over four times as many pages indexed by Google compared to those without. Each of these pages has the potential to attract new customers, meaning that if your website doesn't have regular content, you could be missing out on valuable traffic. You can also incentivise others to link to your site by providing useful information in your posts. Business websites with blogs have 97% more inbound links than those without, which can significantly impact your site's Google ranking.

Off-Page SEO

Obtaining high-quality and reliable backlinks from other websites is an essential factor in improving your website's search engine rankings. While there are numerous ways to achieve this, producing outstanding content that naturally attracts links from other websites is the most effective and ethical approach.

However, if you're looking for professional assistance in gaining new backlinks for your company from high-ranking sources like news outlets, the SEO experts at Ark Design can help you. They can promote your website to the right people and implement various strategies to help you gain high-quality backlinks that are crucial for improving your website's search engine rankings. With their years of experience in the field, they can help your business stand out and succeed in the digital world.

On-Page and Technical SEO

If you're looking to enhance the user experience of your website, we can help you achieve that by implementing proper heading structures and easy-to-navigate meta titles and descriptions. This will make it easier for your audience to find what they're looking for and navigate through your website with ease.

In addition to this, we can also ensure that your website is super fast, and content is coherent and optimised with your top keywords, which can increase the likelihood of search engines like Google driving more traffic to your site. This can ultimately lead to more conversions and higher revenue for your business.

Systematically implementing these strategies can result in a win-win situation for both you and your business prospects. Not only will your website become more user-friendly, but it will also attract more traffic and ultimately help you achieve your business goals.

Search Ads

Search Ads ensure that someone searching for the service you provide will see your company right there at the top of search results. To most users, Search Ads look just like normal Google results, and is where the average user is most likely to click.

Display Ads

Targeted display ads appear across millions of websites, apps, and Google properties (eg YouTube and Gmail) in the Display network, and are there to attract attention with bright visuals, bringing the right traffic to your website.

Performance Max Ads

They may sound scary or futuristic, or maybe like a brand of dishwasher tablets, but Performance Max Ads are Google’s newest Ad offering. Using AI and machine learning to optimise ads automatically across all of Google's advertising channels, Performance Max Ads offer a holistic solution. They’re a little more expensive on a CPC basis but promise great returns on ad investment.