Queens Arcade

Elevating Queens Arcade with Timeless Branding and Design

Client

Queens Arcade

Industry

Property

Services

branding, Design, Web Development and Marketing

Brief

To create fresh branding for Queens Arcade Leeds, brand guidelines for agreed logo, scheme website, social media marketing, signage and lettings brochure.

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Queens Arcade website
Queens Arcade food and shopping

Approach

Capitalising on a number of factors; quality of independent boutique occupiers, grandeur of its architecture and it’s prime location linking Briggate/Victoria Shopping and Lands Lane/The Core. Branding and design direction would draw on the design style of the Victorian era but with a 21st century feel, elevating Queens Arcade’s desirability within the Leeds retail landscape for both occupiers and customers alike.

Our proposition positioned Queens Arcade as an aspirational destination and choice for shoppers who are seeking quality over “fast fashion” and the must be location for quality independent retailers in Leeds city centre.

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Queens Arcade interior Queens Arcade tablet screengrab Queens Arcade exterior

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