Queens Arcade
Property
branding, Design, Web Development and Marketing
To create fresh branding for Queens Arcade Leeds, brand guidelines for agreed logo, scheme website, social media marketing, signage and lettings brochure.
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Capitalising on a number of factors; quality of independent boutique occupiers, grandeur of its architecture and it’s prime location linking Briggate/Victoria Shopping and Lands Lane/The Core. Branding and design direction would draw on the design style of the Victorian era but with a 21st century feel, elevating Queens Arcade’s desirability within the Leeds retail landscape for both occupiers and customers alike.
Our proposition positioned Queens Arcade as an aspirational destination and choice for shoppers who are seeking quality over “fast fashion” and the must be location for quality independent retailers in Leeds city centre.
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